Experience Brand Industry Roadshows
4 Feb
28 Feb

Experience Brand Industry Roadshows


Northern Ireland’s New Experience Brand – Industry Roadshows

We invite you on a Journey into our Giant Spirit.

Tourism in Northern Ireland has grown over the past decade into a £1billion industry.  We have even greater ambition for the sector of the next decade projecting a doubling of tourism revenue by 2030.

In line with this, an exciting new experience brand has been developed for Northern Ireland and Tourism NI is delighted to share it with you at our upcoming brand roadshows.

Northern Ireland – Embrace a Giant Spirit is an opportunity and an invitation to create economic uplift for everyone involved in tourism, in all parts of Northern Ireland.  It will build on the strengths and successes of the last decade to give authentic experiences provided by businesses large and small, that will leave our visitors with unforgettable memories.  This new experience brand will be used by Tourism NI and Tourism Ireland to promote Northern Ireland on the island of Ireland and internationally with the aim of increasing visitor numbers and ensuring economic impact across all regions of NI.

Please join us at one of the below information sessions, each running from 10am – 12.30pm. 

Let’s unlock our giant spirit and show it to the world!

To register for one of these workshops, please click the ‘REGISTER NOW’ button and complete the online registration form. 

Event Schedule

Dates and locations are as follows:

Tuesday 4th February         Slieve Donard, Newcastle

Wednesday 5th February    Seagoe Hotel, Portadown

Thursday 6th February        Killyhevlin Hotel, Enniskillen


Monday 10th February        Bishop's Gate Hotel, Derry-Londonderry

Wednesday 12th February   Marine Hotel, Ballycastle

Thursday 13th February       Tullyglass House Hotel, Ballymena

Friday 14th February            Loughshore Hotel, Carrickfergus


Tuesday 18th February         Orange Tree House, Greyabbey

Thursday 20th February        Lagan Valley Island Civic Centre, Lisburn


Tuesday 25th February          Tullylagan Country House Hotel, Cookstown

Friday 28th February              Stormont Hotel, Belfast

Tourism Enterprise Development Programme

This event is part of the Tourism Enterprise Development (TED) Programme 2019/20.

The TED Programme has been developed to help you gain access to the training and resources your business needs to get to the next level, and aims to address the gaps and opportunities for growth as identified by you.