Tourism Sales Growth Programme
14 Jan
13 Mar

Tourism Sales Growth Programme


Both sessions of the event are now fully booked.  To be added to the reserve list please email your details to

Tourism Sales Growth Programme

The Tourism Sales Growth Programme is designed for small to medium sized tourism professionals who are eager to gain a practical understanding of the principles and practice of sales & marketing. 

Through this programme you will not only gain the knowledge, but also the confidence in a wide range of areas, including -

- Introduction to Tourism Sales & Marketing

- Understanding your Target Market

- Digital & Online Marketing

- Pricing for Profit & Revenue Management

- Consultative Selling & Preparing for Trade Events

- Sales Planning for Long Term Growth

In each session you will receive comprehensive handouts, workbooks and recordings to support your learnings allowing you to revisit the content between each module.

These workshops are ideally suited for small tourism business owners, general managers and sales executives.

Workshop Schedule

This programme is delivered through a series of engaging and interactive workshops, delivered across three 2-day modules from January – March 2020. Gaps between sessions allow you time to absorb and apply each topic and give you maximum value from this high impact programme.

To accommodate as many industry members as possible we will be running two simultaneous groups for this programme, detailed below as 'Group A' and 'Group B'.

Please note, you must be able to commit to attending all sessions for either Group A or Group B to register.

 Group A

Module 1: Tuesday 14th - Wednesday 15th January

Module 2: Tuesday 4th - Wednesday 5th February

Module 3: Tuesday 10th - Wednesday 11th March

Group B

Module 1: Thursday 16th - Friday 16th January

Module 2: Thursday 6th - Friday 7th February

Module 3: Thursday 12th - Friday 13th March

Tourism Enterprise Development Programme

This event is part of the Tourism Enterprise Development (TED) Programme 2019/20.

The TED Programme has been developed to help you gain access to the training and resources your business needs to get to the next level, and aims to address the gaps and opportunities for growth as identified by you.