Understanding Online Travel Agents (OTAs) and Bedbanks Distribution
28 Nov

Understanding Online Travel Agents (OTAs) and Bedbanks Distribution

Event Overview

Following the success of last year's 'Demystifying the role of OTAs' masterclass, Tourism NI is delighted to partner with Tourism Ireland once again to provide an opportunity for industry to get under the skin of some of the top Online Travel Agencies operating in the GB Market.

This event aims to help you better understand the role of OTAs - with insights on who they are and how they work. The session will also explore how best to manage and protect your online reputation. 

We expect demand for this event to be high so register now to secure your place.  Registrations are limited to two representatives per organisation.

Online Travel Agents

We are delighted at this stage to confirm the following OTAs and Bedbanks who will each be speaking at the event:


Expedia Group is the world's travel platform, with the power to bring the world within reach for millions of people.  Its extensive brand portfolio includes some of the world’s most trusted online travel brands, powered by the most knowledgeable, passionate and creative people in our business.  

Expedia Local Expert (Attractions)

A leading provider of activities and destination experiences, Expedia Local Expert (LX) creates a global travel marketplace for local providers of activities, tours, attractions, shows & events, and ground transportation. Drawing from a rich portfolio of thousands of tours and activities across the globe, these products are available online, creating a 1-stop shop experience for Expedia's visitors.


LM Group is a publicly traded multinational company, and among the world’s leading online travel entities. The group operates a portfolio of well-known brands across Europe including - lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetscost and Hotelscan. Every month, LM Group is searched by in excess of 60 million users searching for and booking their travel and leisure experiences. 


Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 17,000 employees in 198 offices in 70 countries worldwide.

Secret Escapes

Secret Escapes is a Luxury deals site based in 22 countries worldwide. It specialises in 4 and 5* accommodation and offers 62 million members time sensitive deals that are exclusive to Secret Escapes (and not available anywhere else). The strengths of Secret Escapes lie in being able to fill shoulder seasons.


Spabreaks.com is Europe's leading Spa Break Booking agent. It works with our spas to send non discounted, high value bookings to them on days when they need the business. Sending 7000 people to spas every week, Spabreaks.com is the trusted third party to work with for higher end brands.


Hotelbeds is the world's leading Bedbank, redefining how accommodation, transfers, activities and car rental products are distributed to a global network of travel distributors.

Following the formal presentations, delegates will have an opportunity to engage directly with all speakers during the networking lunch.

In Partnership With

Tourism Ireland

Northern Ireland Hotels Federation

Tourism Enterprise Development Programme

This event is part of the Tourism Enterprise Development (TED) Programme 2019/20.

The TED Programme has been developed to help you gain access to the training and resources your business needs to get to the next level, and aims to address the gaps and opportunities for growth as identified by you.